Case ID: 514119
Abstract:
Case
Solution & Analysis for Access Health CT: Marketing Affordable Care by John A. Quelch, Michael Norris
At the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut's state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability.
Keywords:
Analysis, Business & government relations, Health, Health care, Health care policy, Health insurance, Improving performance, Innovation, Marketing, Metrics, Public health Access Health CT Marketing Affordable Care Case
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