Case ID: 617044

Case Solution & Analysis for Floodgate: On the Hunt for Thunder Lizards by Rory McDonald, Alix Burke, Emma Franking, Nicole Tempest

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Case ID: 609107

Abstract:
Case Solution & Analysis for VidaGas: VillageReach - The Mozambican Foundation for Community Development Joint Venture by Noel Watson, Santiago Kraiselburd
This case describes the evolution of a liquid petroleum gas (LPG) distributor start-up, incubated by two not-for-profit NGOs to help improve the vaccine cold chain in Northern Mozambique. These NGOs must face the decision whether and how to sell their participation in the start-up. VillageReach and the Mozambican Foundation for Community Development (FDC), both NGOs, got involved in the national immunization program, the Expanded Program on Immunization (EPI), in northern Mozambique. This program's goal was to ensure prompt and universal access to vaccines and other medical supplies. Early on, VillageReach had realized that the program's goals could not be satisfied unless cold storage (and transportation) of the vaccines was guaranteed. Because electricity was scarce and unreliable in the region, VillageReach searched for alternative solutions for supporting cold storage. VillageReach finally decided to use LPG powered refrigerators, and, due to the lack of reliable sources of LPG in the region, FDC and VillageReach went on to fund VidaGas, an LPG distribution company. It soon became evident that an efficient distribution network of LPG could provide benefits to society above and beyond health: at the time, most businesses and households in the region cooked using biomass fuels. Such fuels are a significant health hazard, and also contribute to deforestation in the region. Although VidaGas could be considered a success, it had yet to reach breakeven in its current operations. In addition, new investments would be required to expand operations to neighboring provinces beyond the province used for the pilot, Cabo Delgado. As the Ministry of Health (MoH), FDC and VillageReach are planning to expand the improvements in the national immunization program to these provinces, the presence of a reliable source of LPG would be essential to their goals. At the same time, VillageReach and FDC's resources for further investment are limited.

Keywords:
Developing countries, Energy, Entrepreneurship, Finance, Operations management, Start-ups, VidaGas VillageReach The Mozambican Foundation for Community Development Joint Venture Case Solution

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Case ID: 609113

Abstract:
Case Solution & Analysis for Plaza, the Logistics Park of Zaragoza by Noel Watson, Santiago Kraiselburd
In the year 2000, the Government of the Autonomous Community of Aragón, Spain, made public a project for the development of a large-scale logistics park in the outskirts of the city of Zaragoza. With an area of nearly 13 square kilometers, PLAZA (an acronym for Zaragoza Logistics Platform) would be by far the largest logistics park either built or under development in all of Europe. This case illustrates the motivations behind such an undertaking, the reasoning used in deciding the feasibility of the location of the park, and also the advantages (and disadvantages) related to the project. The case provides sufficient data to prepare an analysis from the point of view of a potential customer, where the cost advantage or disadvantage of locating a facility in Zaragoza (with respect to Rotterdam, a preferred European location) can be quantified, and where the parameters can be changed to determine the main drivers behind such a decision, and how changes in these drivers can affect the customer's analysis. The results are meant to serve as input for PLAZA management to understand which types of customers to target, and how to address the issues that could hinder the park's projected growth.

Keywords:
Location of industry, Logistics, Supply chain management, Plaza the Logistics Park of Zaragoza Case Solution

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Case ID: 609109

Abstract:
Case Solution & Analysis for Cincinnati Children's Hospital Medical Center by Amy C. Edmondson, Anita Tucker
The case describes an organization's use of the science of improvement to transform their process quality from below average to the top 10% in their industry. The case outlines the protagonist's strategy of developing internal experts who are trained in a common methodology for making improvement and spreading these ideas in their work units.

Keywords:
Change management, Leadership, Managing people, Operations management, Process improvement, Quality management, Safety, Technology, Cincinnati Children's Hospital Medical Center Case Solution

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Case ID: 610012

Abstract:
Case Solution & Analysis for Sustainability at Millipore by Michael W. Toffel, Katharine Lee
This case describes Millipore Corporation's approach to becoming a more environmentally sustainable company. As he prepared for his quarterly meeting with the CEO, the Director of Sustainability needed to develop positions on several issues. Tactically, he needed to recommend whether the company should purchase carbon offsets to help meet its aggressive greenhouse gas reduction targets, and whether to continue publicly reporting its greenhouse gas emissions and strategies despite recent problems. On a more strategic level, he needed to recommend how to take the company's Sustainability Initiative to the next level and consider whether changes were needed to its organizational structure. Finally, he needed to develop a more systematic approach to prioritizing investments in various projects being proposed to improve environmental performance.

Keywords:
Climate change, Disclosure, Facilities, Global business, Operations management, Organizational change, Process improvement, Social responsibility, Sustainability, Sustainability at Millipore Case Solution

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Case ID: 610003

Abstract:
Case Solution & Analysis for The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Co. by Willy Shih, Chen-Fu Chien, Chintay Shih, Jack Chang
When L.C. Tu receives an emergency order, he is confronted with a range of production scheduling choices, each of which has unique costs and trade-offs. The case was designed to help students understand job-shop style production and the impact of disruptions and reactive scheduling. Students use two of Taiwan Semiconductor Manufacturing Company's mainstream processes as a vehicle for analysis. The case describes a real situation in which upper management accepts an emergency order. By working through the impact on the production system, students should develop a feel for how shifting demand in a large factory that is structured as a job shop alters the demands on, and utilization rates of expensive capital equipment in a complex way. As bottlenecks shift, students can explore several alternatives, each with different costs and trade-offs. Students may also reflect on the true cost of providing the extraordinary service, and whether management properly takes the impact on operations into account when it makes customer commitments.

Keywords:
Operations management, Strategy management, Technology, The TSMC Way Meeting Customer Needs at Taiwan Semiconductor Manufacturing Co. Case Solution

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Case ID: 410021

Abstract:
Case Solution & Analysis for Swire Beverages: Implementing CSR in China by Christopher Marquis, G.A. Donovan, Yi Kwan Chu
Swire Beverage, the largest Coca-Cola bottler in China, recently created a corporate social responsibility (CSR) organization to oversee environmental, community, health and safety initiatives at the companies' nine bottling plants in China. The case considers organizational design decisions in setting up the committee to oversee the diverse CSR initiatives that occurred in the dispersed plant locations, and the ongoing work to better connect CSR activities to Swire Beverage's brand and business strategy. Furthermore, the Swire Beverage CSR team needed to balance the interests of important stakeholders such as the Coca-Cola company, and corporate parent John Swire and Sons. Finally, the case also illustrates some of the key challenges of implementing CSR programs in China, particularly the difficulty of finding suitable NGO partners.

Keywords:
Corporate image, International management, Leadership development, Small & medium-sized enterprises, Social responsibility, Waste disposal, Swire Beverages Implementing CSR in China Case Solution

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Case ID: 610008

Abstract:
Case Solution & Analysis for Genzyme Center (A) by Michael W. Toffel, Aldo Sesia
Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green building rating scheme, the CEO charged the building team with exploring opportunities that would enable the building to earn the highest rating, LEED Platinum. Five additional green building features are described, and students are asked to analyze and recommend which, if any, of these features to pursue based on their cost, likelihood of earning LEED credits, and their influence on the building's environmental performance.

Keywords:
Environmental protection, Facilities, Innovation, Operations management, Project evaluation, Social responsibility, Genzyme Center (A) Case Solution

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Case ID: 610016

Abstract:
Case Solution & Analysis for Integrated Project Delivery at Autodesk, Inc. (A) by Amy C. Edmondson, Faaiza Rashid
Describes Autodesk's engagement in Integrated Project Delivery-a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software company, decided to engage in Integrated Project Delivery (IPD) for the design and construction of its new Architecture, Engineering and Construction Solutions (AECS) Group headquarters, near Boston. Under IPD, the project's architect, builder, and client (Autodesk) entered a contractual agreement to share all project risks and profits. During the project, however, Autodesk was unsatisfied with the design progress, and asked the project team to introduce a three-story atrium in the headquarters' design. Logistically, it was not a good time to make changes as the team had already made significant design progress. The team was also working under a tight budget and delivery deadline. However, the aesthetics would appear to be greatly improved by changing the design. The project's architect and builder had to decide whether accommodating the atrium into the current schedule and work sequencing was an acceptable risk.

Keywords:
Process innovation, Project management, Sustainability, Teams, Integrated Project Delivery at Autodesk Inc. (A) Case Solution

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Case ID: 910008

Abstract:
Case Solution & Analysis for eBay Partner Network (A) by Amy J.C. Cuddy, Nithyasri Sharma
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale for outsourcing online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affiliate marketing.

Keywords:
Advertising strategy, Compensation, Customer relationship management, Incentives, Internet marketing, Lead generation, Online media, Partnerships, Sales promotions, eBay Partner Network (A) Case Solution

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Case ID: 610022

Abstract:
Case Solution & Analysis for VF Brands: Global Supply Chain Strategy by Gary P. Pisano, Pamela Adams
This case examines VF Brands global supply chain strategy. Historically, VF has used a combination of in-house manufacturing and traditional arms-length sourcing arrangements. At the time of the case, the company is considering a third approach to supplier relations that involves much closer cooperation and partnerships. The goal of this "third way" approach is to create a sourcing relationship that combines some of the virtues of vertical integration with the flexibility of sourcing. Such arrangements are increasingly discussed in the operations literature and in practice. This case provides students an opportunity to do an in-depth analysis of such an arrangement, and develop an understanding of the trade-offs involved.

Keywords:
Inventory management, Sourcing, Supply chain management, VF Brands Global Supply Chain Strategy Case Solution

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Case ID: 610059

Abstract:
Case Solution & Analysis for The Dabbawala System: On-Time Delivery, Every Time by Stefan Thomke, Mona Sinha
Describes the Mumbai-based Dabbawala organization, which achieves very high service performance (6 Sigma equivalent or better) with a low-cost and very simple operating system. The case explores all aspects of their system (mission, information management, material flows, human resource system, processes, etc.) and the challenges that the Dabbawala organization faces in a rapidly changing environment. An outside consultant proposes the introduction of new technologies and management systems, while the leading logistics companies (e.g., FedEx) come to Mumbai to learn about the Dabbawala system.

Keywords:
Advertising, Collaborative innovation, Customer service, Disruptive innovation, Innovation, International human resources, International operations, Logistics, Patents, Service management, Social enterprise, Strategic alignment, Technology, The Dabbawala System On-Time Delivery Every Time Case Solution

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Case ID: 610074

Abstract:
Case Solution & Analysis for Myelin Repair Foundation: Accelerating Drug Discovery Through Collaboration by Karim R. Lakhani, Paul R Carlile
This case presents the Myelin Repair Foundation's accelerated research collaboration model for drug discovery. It highlights the challenges of building a multi-disciplinary and multi-institutional research collaboration that is attempting to create a treatment for multiple sclerosis based on a novel scientific approach. The case provides details on how norms of academic research and intellectual property had to be updated to enable collaboration. The current dilemma facing the CEO and COO of the foundation relates to setting strategic priorities for research so that a treatment for MS can be ready in the next ten years. The strategic choices need to account for the complexities of drug discovery, the uncertainty of commercial partners' interest in the therapeutic approach and the constrained donor-based fundraising environment.

Keywords:
Collaborative innovation, Innovation, Intellectual property, R&D, Risk, Strategic planning, Uncertainty, Myelin Repair Foundation Accelerating Drug Discovery Through Collaboration Case Solution

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Case ID: 610057

Abstract:
Case Solution & Analysis for From Imitation to Innovation: Zongshen Industrial Group by Willy Shih, Nancy Hua Dai
As Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new challenges. The company had become a leader in gasoline powered motorcycles and small gas engines, but increasing taxes and restrictions on the use of motorcycles in congested urban areas had spawned a new industry, electric motorbikes, which posed a threat to the company's core business. Sourcing the technology for these e-bikes, and hiring and retaining the management and creative talent the company needed, were continuing challenges. The case traces the development of capabilities in the Zongshen Industrial Group, how it used the early imitation phase to foster rapid technological learning and upgrading, and how it used a unique corporate structure and listing strategy to finance the acquisition of important technologies.

Keywords:
Disruptive innovation, Execution, Growth strategy, Industrial development, Innovation, Intellectual capital, Knowledge transfer, Manufacturing, Technological planning, From Imitation to Innovation Zongshen Industrial Group Case Solution

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Case ID: 610083

Abstract:
Case Solution & Analysis for Cambridge NanoTech by Woodward Yang, David Kiron
Cambridge NanoTech (CNT) is an interesting example of how a successful university research project was used to build a small scale business which designs and manufactures research equipment for a new class of chemical reactions called Atomic Layer Deposition (ALD). CNT's business model is particularly interesting since the university researchers/founders developed a product that was specifically meant to serve other university researchers rather than trying to immediately jump to commercial, high volume manufacturing applications. Their product was specifically designed to be low cost, easy to use, flexible, and to have very short delivery times which made it very attractive to university researchers operating large research projects (typically on the order of millions of dollars/year). A large profit margin was possible due to the lack of competition and the perceived high value associated with having these technical capabilities since commercial machines of this type were typically a significant fraction of a million dollars. After a successful launch in 2005, the company experiences serious friction between the co-founders which is resolved when one of the co-founders buys out the other. In 2010, the company is profitable but is facing increased competition and the need to grow its business. The company is considering several different strategies.

Keywords:
Development stage enterprises, Entrepreneurs, Entrepreneurship, Execution, Innovation, Personality conflicts, Strategy, Technology transfer, Cambridge NanoTech Case Solution

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Case ID: 610055

Abstract:
Case Solution & Analysis for Virginia Mason Medical Center (Abridged) by Richard Bohmer
In 2000, Dr. Gary Kaplan became CEO of the Virginia Mason Medical Center in Seattle, Washington. The hospital was facing significant challenges: It was losing money for the first time in its history, staff morale had plummeted, and area hospitals presented ardent competition. Considerable change was imminent. Within his first few months, Kaplan had rallied the organization around a new strategic direction: to become the quality leader in health care. What Kaplan and his administrators lacked was an effective tool to execute their strategy. Soon thereafter, a series of serendipitous events led to the discovery of the Toyota production system, and the Virginia Mason Medical Center became entrenched in an overwhelming challenge: how to institute a production model in health care.

Keywords:
Leadership, Models, Operations management, Virginia Mason Medical Center Abridged Case Solution

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Case ID: 611001

Abstract:
Case Solution & Analysis for Polyface: The Farm of Many Faces by Deishin Lee, Stephanie van Sice
This case explores a method of value creation through exploiting synergies that exist in an environment where there is diversity. The context of the case is a farm where biodiversity is leverage to create value. This is contrasted to industrial farming which operates on the principles of economies of scale.

Keywords:
Biodiversity, Land use, Operating systems, Operations management, Small & medium-sized enterprises, Social responsibility, Supply chain management, Synergy, Polyface The Farm of Many Faces Case Solution

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Case ID: 611033

Abstract:
Case Solution & Analysis for Harvest: Organic Waste Recycling with Energy Recovery (A) by Deishin Lee, Baris Ata, Mustafa H. Tongarlak
This case describes the waste management industry and a clean technology solution for landfill diversion and renewable energy production. The (A) case focuses on the operational characteristics of waste management and waste to energy, as well as the characteristics of the waste management industry. The intent of the (A) case is to have students perform operational analysis on the organic waste-to-energy process to evaluate whether a potential new plant is economically feasible and attractive. The (B) case focuses on the sourcing dilemma: pre-processing vs. source separation. To ensure that its waste input fuel is of sufficiently high quality (i.e., low level of inorganic contaminants), the company can either build a pre-processing facility to sort incoming waste to filter out contaminants, or work with suppliers to source separate their waste stream.

Keywords:
Energy, Logistics, Recycling, Supply chain management, Waste disposal, Harvest Organic Waste Recycling with Energy Recovery (A) Case Solution

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Case ID: 611049

Abstract:
Case Solution & Analysis for FIJI Water: Carbon Negative? by Francesca Gino, Michael W. Toffel, Stephanie van Sice
Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon-Negative campaign that would offset more greenhouse gas emissions than were released by the company's operations and products. The case examines the controversies surrounding this program as well as the program's impacts on the environment and FIJI Water's brand image. The company also faced decisions regarding how to best manage its relationship with the Fijian government, which recently dramatically raised imposed export taxes and could limit FIJI Water's access to water, its primary raw material. The case enables students to better understand the challenges of implementing an environmental strategy and of negotiating with parties that control raw materials, and invites discussion of the effectiveness of various approaches and the general lessons for the management of companies seeking to operate in an environmentally responsible manner.

Keywords:
Brand management, Branding, Brands, Business & government relations, Corporate strategy, Demographics, Environmental protection, Environmental sustainability, Execution, Food assistance, Incubators, Negotiation, Operations management, Social Security, Social responsibility, Supply chain management, Sustainability, Zero sum negotiations, Strategic positioning, FIJI Water Carbon Negative Case Solution

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Case ID: 612017

Abstract:
Case Solution & Analysis for Building Watson: Not So Elementary, My Dear! by Willy Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the championship match. Was the answer a reflection of a strategic weakness, or was it actually consistent with design principles established by the development team? The case seeks to expand students' view of the product development process. Traditional software development projects begin with the gathering of requirements and analysis of the problem, and the writing of a detailed specification. The Jeopardy! problem is different - it requires a probabilistic approach where there is no closed form solution. Instead statistical patterns in the data are important and there is no obvious mapping to the way queries are expressed. Such problems are increasingly common in data mining, optimization problems, or Internet applications where the goal is to find an acceptably good solution in a short amount of time, when a deterministic approach might be less fruitful or impractical. We aspire for students to recognize that product development can take many forms, and that these are enabled by creativity and the right organizational flexibility and mindset. The case highlights the key role of performance metrics in building a flexible system that could be refined through experimentation and testing, steadily improving performance with the incorporation of new algorithmic ideas and new data sources. The case then delves extensively into the analysis of the "Toronto" failure and why the answer that Watson produced was a rational product of a sound strategy. This leaves students to judge the generality of the strategy and its applicability to important business problems.

Keywords:
Analytics, Information technology, Innovation, Operations management, R&D, Software development, Technology, Building Watson Not So Elementary My Dear Case Solution

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