Showing posts with label Information Technology. Show all posts

iPremier (A): Denial of Service Attack (Graphic Novel Version) Case Solution and Analysis


Case ID: 609092

Abstract:
Case Solution & Analysis for iPremier (A): Denial of Service Attack (Graphic Novel Version) by Robert D. Austin, Jeremy C. Short
Describes an IT security crisis, and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure of security risks.

Keywords:
Disaster planning, Disaster recovery, Firewalls, IT management, Information management, Information systems, Information technology, Reputations, Security, Shareholder relations, iPremier (A) Denial of Service Attack Graphic Novel Version Case Solution

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Procter & Gamble: Improving Consumer Value Through Process Redesign Case Solution


Case ID: 195126

Abstract:
Case Solution & Analysis for Procter & Gamble: Improving Consumer Value Through Process Redesign by James L. McKenney, Theodore H. Clark
The evolution of Procter & Gamble's development of efficient consumer response (ECR) involved a series of trials, a resolve to distribute diapers on the basis of product movement, a conscious effort to move to a new means of distribution across all lines, a first cut at a new system, and finally, the development of the existing mix of integrated IT systems linking the value chain from factory to shelf.

Keywords:
Information technology, Logistics, Organizational change, Organizational design, Process analysis, Technology, Total customer value, Value chains, Vertical integration, Procter & Gamble Improving Consumer Value Through Process Redesign Case Solution

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The iPhone at IVK Case Solution


Case ID: 911413

Abstract:
Case Solution & Analysis for The iPhone at IVK by Richard L. Nolan, Robert D. Austin
The CIO addresses a decision to replace salesmen netbook PC's with iPhones, including converting the company's sales and customer applications to the iPhone platform.

Keywords:
Computer security, Leadership, Technology, The iPhone at IVK Case Solution

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Intellectual Property Intermediaries Case Solution


Case ID: 711486

Abstract:
Case Solution & Analysis for Intellectual Property Intermediaries by Andrei Hagiu
During the past five to 10 years, several different intermediation business models have emerged for the intellectual property (IP) market. This note describes the most prominent ones: nonpracticing entities (or patent trolls), defensive patent aggregators, online IP platforms, live IP auctions, and IP exchanges.

Keywords:
Advertising, Agile software development, Auctions, Business models, Disruptive innovation, Fixed assets, Incubators, Industry analysis, Intellectual property, Strategy, Technological planning, Technology, Intellectual Property Intermediaries Case Solution

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Online Marketing at Big Skinny Case Solution


Case ID: 911033

Abstract:
Case Solution & Analysis for Online Marketing at Big Skinny by Benjamin Edelman, Scott Duke Kominers
This case describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline marketing, as well as issues of marketing campaign evaluation.

Keywords:
Advertising campaigns, Internet, Internet marketing, Marketing, Web-based technologies, Online Marketing at Big Skinny Case Solution

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Airbnb (A) Case Solution


Case ID: 912019

Abstract:
Case Solution & Analysis for Airbnb (A) by Benjamin Edelman, Michael Luca
After widely-publicized complaints of destructive guests and unreliable hosts, online apartment rental site Airbnb explores mechanisms to facilitate trust between guests and hosts. Flexible online reputation systems can collect and share information with ease, but Airbnb must decide which information guests and hosts should have to provide and how much flexibility each should have in selecting whom to do business with. A full-featured system could provide all the information users have been requesting, but would it be too complicated for routine use?

Keywords:
Information systems, Online media, Real estate, Technology, Airbnb (A) Case Solution

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Prodigy Network: Democratizing Real Estate Design and Financing Case Solution


Case ID: 614064

Abstract:
Case Solution & Analysis for Prodigy Network: Democratizing Real Estate Design and Financing by Karim R. Lakhani, Katja Hutter, Greta Friar
This case follows Rodrigo Nino, founder and CEO of commercial real estate development company Prodigy Network, as he develops an equity-based crowdfunding model for small investors to access commercial real estate in Colombia, then tries out the model in the U.S. U.S. regulations, starting with the Securities Act of 1933, effectively barred sponsors from soliciting small investors for large commercial real estate. However, the JOBS Act of 2013 loosened U.S. restrictions on equity crowdfunding. Nino believes that crowdfunding will democratize real estate development by providing a new asset class for small investors, revolutionizing the industry. The case also follows Nino's development of an online platform to crowdsource design for his crowdfunded buildings, maximizing shared value throughout the development process. Nino faces many challenges as he attempts to crowdfund an extended stay hotel in Manhattan, New York. For example, crowdfunded real estate faces resistance from industry leaders, especially in regards to the concern of fraud, and SEC regulations on crowdfunding remain undetermined at the time of the case.

Keywords:
Assets, Crowdfunding, Crowdsourcing, Design, Disruptive innovation, Equity method, Innovation, Innovation focused strategy, Platforms, Technology, Transformations, Prodigy Network Democratizing Real Estate Design and Financing Case Solution

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