Case Solution & Analysis for Designing Transformational Customer Experiences by Stefan Thomke

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Case ID: 709048

Case Solution & Analysis for Nigeria: Opportunity in Crisis? by Catherine S.M. Duggan

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Case ID: 809064

Case Solution & Analysis for TOTO: The Bottom Line by Mary Tripsas, Masako Egawa, Jun Fukuyoshi

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Case ID: 309107

Abstract:
Case Solution & Analysis for Petrobras in Ecuador (A) by Aldo Musacchio, Lena G. Goldberg, Ricardo Reisen de Pinho
On October 18, 2007, Ecuador's President Rafael Correa announced his intention to migrate Petrobras' existing participation contracts to exploit oil reserves in Ecuador's Blocks 18 and 31 to servicing agreements under which Petrobras would be paid a production fee and reimbursed for investment costs but all recovered oil would belong to the government. Correa also announced a dramatic increase in corporate taxes and changes to other contracts to which Petrobras was a party. All foreign oil companies operating In Ecuador would be similarly affected and any company refusing to "renegotiate" its contracts would face a 100% tax on profits. How should Petrobras respond to Ecuador's riding roughshod over its contracts? Should Petrobras take the Ecuadorian government to arbitration? Or would it be better to pursue a negotiated solution similar to that reached in Bolivia a year earlier? How should Petrobras balance its fiduciary duties to and the best Interests of its shareholders with the interests of the Brazilian government? How should it communicate with its various constituencies?

Keywords:
Arbitration, Business & government relations, Contracts, Corporate governance, Global business, Negotiation, Shareholder relations, Taxation, Petrobras in Ecuador (A) Case Solution

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Case ID: 309093

Abstract:
Case Solution & Analysis for Before the Fall: Lehman Brothers 2008 by Clayton Rose, Anand Ahuja
This case examines Lehman Brothers in the months preceding its collapse. Following the announcement of a huge and unexpected second quarter loss, the CFO was removed from her post after only seven months in the job. This case explores the challenges faced by a firm leader as she attempts to manage a situation that threatens the firm's survival. In particular, the case allows for an examination of how changes in a firm's performance and position are communicated to key external stakeholders in an effort to retain their confidence, while market conditions worsen, the balance sheet deteriorates, and the firm's credibility is challenged by a short selling hedge fund.

Keywords:
Crisis management, Financial management, Financial strategy, Before the Fall Lehman Brothers 2008 Case Solution

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Case ID: 309111

Abstract:
Case Solution & Analysis for Dr. Benjamin Hooks and Children's Health Forum by Rosabeth Moss Kanter, Charles J. Ogletree Jr., Howard Koh, Abbye Atkinson, Carmel Salhi, Aldo Sesia
"Dr. Benjamin Hooks and Children's Health Forum" charts the many different career paths of Hooks, a civil right activist and pioneer. Hooks' positions ranged from lawyer, judge, preacher, entrepreneur to the first African American commissioner of the Federal Communications Commission (FCC) and to the head of the National Association for the Advancement of Colored People (NAACP) to the co-founder of the non-profit Children's Health Forum (CHF). CHF's mission was to eradicate lead poisoning in children in the United States. The case provides an overview of lead poisoning in the U.S., including how it is measured, its causes, and legislation enacted to prevent it. The case asks students to reflect on Hooks' leadership choices and his decision to launch CHF. How would they assess Hooks as a leader? What made him a strong leader? Given Hooks' past experiences, do they think that Hooks made the right decision to focus on lead poisoning after leaving the NAACP? Is this an area where he could have the most impact?

Keywords:
Career planning, Decision making, Health, Health care, Health care policy, Leadership, Nonprofit organizations, Social issues, Social responsibility, Dr. Benjamin Hooks and Children's Health Forum Case Solution

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Case ID: 109080

Abstract:
Case Solution & Analysis for Merck: Managing Vioxx (A) by Robert L. Simons, Kathryn Rosenberg, Natalie Kindred
This two-class case series allows students to stand in the shoes of CEO Ray Gilmartin during the unfolding stages of a reputational crisis. Merck's mission statement claims to "put patients first," but the company is widely criticized for putting profit before patient safety. The (A) case describes the discovery of Vioxx, a new arthritis drug, and asks students to calculate the drug's lifetime expected value. Supplements are handed out in class as the story unfolds: (B) evidence of life-threatening side effects, (C) decision options, (D) announcement to withdraw Vioxx, (E) reaction by patients, shareholders, media, and regulators, (F) Merck fights back, and (G) wrap-up. At the end of the case series, students may conclude that doing the right thing sometimes requires very hard choices.

Keywords:
Business ethics, Crisis management, Decision making, Innovation, Leadership, Mission statements, Reputations, Risk management, Shareholder relations, Stakeholders, Merck Managing Vioxx (A) Case Solution

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Case ID: 309114

Abstract:
Case Solution & Analysis for Geographical Indications: I Say by Robert C. Pozen, Ani Satchcroft
In April 2005, Alexandra was the owner of an Australian farm that produced olives, including Kalamata table olives. Alexandra had invested in the expansion of her farm in anticipation of the evolution of her market from domestic trade in Australia to international export. There was, however, a disruptive dispute before a WTO tribunal between Australia and the EU regarding the protection of Geographical Indications, which identify a product's origins and are treated as trademarks in some respects by international trade rules. Though Alexandra prepared her Kalamata olives in the traditional Kalamata technique, her use of the regionally specific name was threatened by the intellectual property rights provided by GIs. The case focuses on what should be the legal outcome of the WTO dispute, as well as possible business strategies by Alexandra in the event of an adverse outcome to Australia.

Keywords:
Conflict resolution, Cross cultural relations, Trademarks, Geographical Indications I Say Case Solution

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Case ID: 309113

Abstract:
Case Solution & Analysis for Daqi by Robert C. Pozen, Rick Armbrust, Tony Zhang
In 2008, Daqi was one of the largest Internet portals for user-generated content and leading word-of-mouth marketing provider in China. Grace Zhou, Daqi's CEO, was contemplating the risks and benefits of expanding Daqi's services into three new content areas-news, music, and popular bloggers. Each potential area of Daqi's expansion offered extensive benefits, such as major growth opportunity, as well as risks, including private lawsuits, government censorship, and significant capital investments. The case focuses on how Zhou must weigh the pros and cons of expansion both in each of these three areas, as well as the potential of a merger.

Keywords:
Business & government relations, Expansion, Growth strategy, Internet, Risk management, Word-of-mouth marketing, Daqi Case Solution

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Case ID: 309112

Abstract:
Case Solution & Analysis for The DiagnoFirst Opportunity by Robert C. Pozen, Rukmini Balu
John Mason, a principle at Oldwell Partners, was facing a decision of whether or not to invest in DiagnoFirst, a molecular diagnostics firm. DiagnoFirst's key product was a genetic test that identified a subset of prostate cancer patients with a high risk of clinical progression and death. DiagnoFirst had applied for patents, in both the U.S. and EU, for the sequence of 40 genes, the new methodology for gene amplification, and the specific mechanics of the genetic tests. Mason's decision to invest in DiagnoFirst was based in part on the likelihood of obtaining patents and in part on the projected cash flows of the business under various scenarios. This case examines issues of intellectual property in science, international differences in patent law, and the decision-making process of venture capital in biotechnology deals.

Keywords:
Blue-sky laws, Decision making, Disruptive innovation, Incubators, Intellectual capital, Laws & regulations, Patents, Politics, Venture capital, Venture capital investors, The DiagnoFirst Opportunity Case Solution

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Case ID: 309069

Abstract:
Case Solution & Analysis for Going to the Oracle: Goldman Sachs, September 2008 by Clayton Rose, David Lane
On September 23, 2008, in the midst of an historic crisis in the U.S. financial markets, Warren Buffet's Berkshire Hathaway invested $5 billion in Goldman Sachs. Goldman CEO, Lloyd Blankfein, said: "We are pleased that given our longstanding relationship, Warren Buffett, arguably the world's most admired and successful investor, has decided to make such a significant investment in Goldman Sachs." He added that the deal "will further bolster our strong capitalization and liquidity position," calling Buffett's decision "a strong validation of our client franchise and future prospects." For his part, Buffett called Goldman "an exceptional institution" with "...an unrivaled global franchise, a proven and deep management team, and the intellectual and financial capital to continue its track record of outperformance." This case provides an opportunity to evaluate Goldman's decision to raise capital, the cost of the firm of Buffett's investment, and the decision by Warren Buffett to make the investment, all in the context of a profound market crisis that may have altered the usual metrics for such decisions.

Keywords:
Decision making, Financial crisis, Financial strategy, Liquidity, Going to the Oracle Goldman Sachs September 2008 Case Solution

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Case ID: 310004

Abstract:
Case Solution & Analysis for What Happened at Citigroup? (A) by Clayton Rose, Aldo Sesia
In 1998, the Travelers Group and Citicorp merged to create Citigroup Inc., considered the first true global "financial supermarket," and a business model to be envied, feared and emulated. By year-end 2006 the firm had a market capitalization of $274 billion, with $1.9 trillion in assets and $24.6 billion in earnings. But ten years after the merger it ended in tears. In July of 2009, the firm was effectively nationalized, with billions of dollars in bailout money converted into a 34% ownership stake for the U.S. government. Citigroup was worth less than $16 billion, having lost more than $250 billion in value from its peak. This case examines Citi's business model, challenges it faced, its leadership and key decisions to better understand what contributed to the failure of one of the most powerful financial firms in the world.

Keywords:
Business ethics, Business models, Corporate strategy, Crisis management, Finance, General managers, Global business, International business, Mergers & acquisitions, What Happened at Citigroup Case Solution

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Case ID: 310025

Abstract:
Case Solution & Analysis for The Millennium Challenge Corporation and Ghana by Alnoor Ebrahim, V. Kasturi Rangan
A U.S. government agency, the Millennium Challenge Corporation (MCC), provides aid to developing countries, focusing on poverty reduction through economic growth. It measures results through an economic rate of return based on increases in farmer incomes anticipated over twenty years. As MCC and Ghana finalize a $547 million grant for agriculture and transportation infrastructure, they come up against an accountability and measurement problem: how to address an urgent request from Ghana to fund community services-such as schools and drinking water-for which the results will be more difficult to measure.

Keywords:
Accounting, Community-based organizations, Control systems, Developing countries, Federal government, Global business, International business, Performance measurement, Social enterprise, The Millennium Challenge Corporation and Ghana Case Solution

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Case ID: 310003

Abstract:
Case Solution & Analysis for Radiant Cosmetics: What's in a Pout? by Robert C. Pozen, Mary Ellen Hammond
In 2006, Radiant Cosmetics president and CEO, Margaret Clark was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to position the product as a possible starting point for an expanded anti-aging line; and how to market and distribute the product internationally, particularly in France. Issues of intellectual property were also essential to the launch: in the past, Radiant had faced problems with cosmetic counterfeits. With the launch of the new product Four Carat Pout, Clark needed to decide whether to pursue patents, copyrights and/or trademarks for various aspects of the new product. The case focuses on the interplay between marketing strategies and intellectual property issues in international fashion products.

Keywords:
Advertising, Distribution, Intellectual capital, International business, New product marketing, Patents, Trademarks, Radiant Cosmetics What's in a Pout Case Solution

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Case ID: 910406

Abstract:
Case Solution & Analysis for Bank of America Sports Sponsorship by Stephen A. Greyser, John L. Teopaco
A major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.

Keywords:
Operations management, Strategy management, Technology, Bank of America Sports Sponsorship Case Solution

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Case ID: 910405

Abstract:
Case Solution & Analysis for Global Wine War 2009: New World versus Old by Christopher A. Bartlett
The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of the way in which newcomers can change the rules of competitive engagement in a global industry. It also poses the question of how incumbents can respond, especially when constrained by regulation, tradition, and different capabilities than those demanded by changing consumer tastes and market structures.

Keywords:
Competition, Competitive advantage, Consumer behavior, Exports, Government regulations, Industry analysis, International business, International marketing, Market entry, Global Wine War 2009 New World versus Old Case Solution

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Case ID: 910407

Abstract:
Case Solution & Analysis for Genzyme's CSR Dilemma: How to Play its HAND by Christopher A. Bartlett, Tarun Khanna, Prithwiraj Choudhury
Genzyme, a global biotechnology company, launches a program to develop therapies for neglected diseases, (e.g. malaria, TB), giving away the intellectual property. This case focuses on the decision of which diseases, which partnerships, and which markets should management decide to fund. But the bigger issue is how this program developed under the umbrella role Genzyme's corporate social responsibility fits into its global competitive strategy.

Keywords:
Business & government relations, Business ethics, Developing countries, International business, Social responsibility, Strategic alliances, Strategy, Genzyme's CSR Dilemma How to Play its HAND Case Solution

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Case ID: 310032

Abstract:
Case Solution & Analysis for Urban Decay: A Great Idea by Lena G. Goldberg
When do discussions of a great business idea have real consequences and how can an entrepreneur plan for and manage them? Using facts from a litigated case, the concept of inadvertent formation of an entity is explored, the duties of partners to one another are introduced and the legal consequences of breach of those duties are discussed.

Keywords:
Entrepreneurship, Legal aspects of business, Partnerships, Urban Decay A Great Idea Case Solution

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Case ID: 810005

Abstract:
Case Solution & Analysis for 1366 Technologies by Joseph B. Lassiter, Ramana Nanda, David Kiron
Just months after declaring their intent to become a solar cell equipment supplier, van Mierlo and Sachs were again revisiting the issue of what the company should be. Becoming a successful solar cell manufacturer would potentially be much more lucrative than becoming a successful equipment supplier. But, the latter was much less capital intensive and perhaps a less operationally risky approach. For van Mierlo and Sachs, the question - "What kind of company should 1366 become?" - was back on the table.

Keywords:
Corporate strategy, Development stage enterprises, Energy; Entrepreneurial finance, Entrepreneurial management, Financial strategy, Financing, Innovation, Start-ups, 1366 Technologies Case Solution

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Case ID: 210016

Abstract:
Case Solution & Analysis for Merger of Equals: The Integration of Mellon Financial and The Bank of New York (A) by Ryan D. Taliaferro, Clayton Rose, David Lane
Less than a month after the close of the merger between The Bank of New York and Mellon Financial, managers at the two firms realized that plans for combining their asset servicing businesses - and realizing the $180 million of annual cost savings that they had promised Wall Street - were fraught with risk. Senior executives must evaluate the seriousness of the risks and identify alternative ways of integrating the two firms, while safeguarding the technologies that process and clear a substantial fraction of the world's financial transactions.

Keywords:
Finance, Integration planning, Technology, Merger of Equals The Integration of Mellon Financial and The Bank of New York (A) Case Solution

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