Case Study Analysis and Solutions

Case ID: 910405

Abstract:
Case Solution & Analysis for Global Wine War 2009: New World versus Old by Christopher A. Bartlett
The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of the way in which newcomers can change the rules of competitive engagement in a global industry. It also poses the question of how incumbents can respond, especially when constrained by regulation, tradition, and different capabilities than those demanded by changing consumer tastes and market structures.

Keywords:
Competition, Competitive advantage, Consumer behavior, Exports, Government regulations, Industry analysis, International business, International marketing, Market entry, Global Wine War 2009 New World versus Old Case Solution

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