Case Study Analysis and Solutions

Case ID: 910407

Abstract:
Case Solution & Analysis for Genzyme's CSR Dilemma: How to Play its HAND by Christopher A. Bartlett, Tarun Khanna, Prithwiraj Choudhury
Genzyme, a global biotechnology company, launches a program to develop therapies for neglected diseases, (e.g. malaria, TB), giving away the intellectual property. This case focuses on the decision of which diseases, which partnerships, and which markets should management decide to fund. But the bigger issue is how this program developed under the umbrella role Genzyme's corporate social responsibility fits into its global competitive strategy.

Keywords:
Business & government relations, Business ethics, Developing countries, International business, Social responsibility, Strategic alliances, Strategy, Genzyme's CSR Dilemma How to Play its HAND Case Solution

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