Bank of America Sports Sponsorship Case Solution and Analysis


Case ID: 910406

Abstract:
Case Solution & Analysis for Bank of America Sports Sponsorship by Stephen A. Greyser, John L. Teopaco
A major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.

Keywords:
Operations management, Strategy management, Technology, Bank of America Sports Sponsorship Case Solution

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