Case Study Analysis and Solutions

Case ID: 195126

Abstract:
Case Solution & Analysis for Procter & Gamble: Improving Consumer Value Through Process Redesign by James L. McKenney, Theodore H. Clark
The evolution of Procter & Gamble's development of efficient consumer response (ECR) involved a series of trials, a resolve to distribute diapers on the basis of product movement, a conscious effort to move to a new means of distribution across all lines, a first cut at a new system, and finally, the development of the existing mix of integrated IT systems linking the value chain from factory to shelf.

Keywords:
Information technology, Logistics, Organizational change, Organizational design, Process analysis, Technology, Total customer value, Value chains, Vertical integration, Procter & Gamble Improving Consumer Value Through Process Redesign Case Solution

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