Case ID: 514025
Abstract:
Case
Solution & Analysis for Amazon in 2015 by Sunil Gupta
By 2013, Amazon had become one of the world's largest e-commerce players with over $60 billion in annual sales. Although its profitability had been uneven even after 18 years since its inception, its stock price had risen almost 17,000% since the company went public. During this time Amazon has spread its business across a variety of products and services that some see as unrelated. Was Amazon spreading itself too thin or were its investments positioning the company for the future?
Keywords:
Marketing, Online media, Retail, Technology, Amazon in 2015
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