Case ID: 813188
Abstract:
Case
Solution & Analysis for AVA.ph: Growing a Filipino E-Commerce Company by William R. Kerr, Henry Motte-Munoz
AVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA should go next and answer some complicated personal questions. The case considers issues related to e-commerce platforms, diaspora-based international exchanges, business location choice, and global entrepreneurship broadly.
Keywords:
Business growth, Entrepreneurial management, Growth, AVA.ph Growing a Filipino E-Commerce Company Case
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