Case Study Analysis and Solutions

Case ID: 515010

Abstract:
Case Solution & Analysis for CVS Health: Promoting Drug Adherence by Leslie John, John A. Quelch, Robert S. Huckman
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm perspective. A test of the program, costing hundreds of thousands of dollars to implement, increased the proportion of adherent customers by 1.4 percentage points. Students are asked to quantify the system-wide economic benefit of this improvement and draw upon insights from behavioral science to examine approaches for boosting medication adherence.

Keywords:
Communication, Communication strategy, Health, Information technology, Insurance, Marketing, Marketing communications, Marketing strategy, Metrics, Public relations, Retail, Social issues, Value chains, Value creation, CVS Health Promoting Drug Adherence Case Solution

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