Case Study Analysis and Solutions

Case ID: 514003

Abstract:
Case Solution & Analysis for Demarketing Soda in New York City by John A. Quelch, Margaret Rodriguez, Carin-Isabel Knoop, Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of obesity. The case discusses the efficacy of the proposed ban on large soda serving sizes in the context of the other anti-obesity initiatives crafted by Bloomberg's administration.

Keywords:
Advertising, Affirmative action, Business & government relations, Business ethics, Cause marketing, Execution, Health, Marketing, Marketing strategy, Strategy, Demarketing Soda in New York City Case Solution

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