Case ID: 514079
Abstract:
Case
Solution & Analysis for Dumb Ways To Die: Advertising Train Safety (A) by John A. Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
Keywords:
Advertising, Marketing communications, Social marketing, Dumb Ways To Die Advertising Train Safety (A) Case
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