Case Study Analysis and Solutions

Case ID: 514049

Abstract:
Case Solution & Analysis for GlaxoSmithKline in China (A) by John A. Quelch, Margaret Rodriguez
Four GlaxoSmithKline employees were accused of bribing Chinese health care workers to prescribe the company's drugs. The accusations brought to light the questionable incentive structures of the Chinese health care system and the pressure on companies to adhere to local customs while still observing local laws.

Keywords:
Advertising, Advertising strategy, Business & government relations, Business ethics, Cause marketing, Codes of business ethics, Corporate governance, Corporate strategy, Execution, Health, Health care, Incubators, Insurance, Marketing, Social responsibility, GlaxoSmithKline in China (A) Case Solution

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