Case Study Analysis and Solutions

Case ID: 514020

Abstract:
Case Solution & Analysis for Goldman Sachs: Anchoring Standards after the Financial Crisis by Rajiv Lal, Lisa Mazzanti
Goldman Sachs, a longtime venerable financial institution headquartered in New York City, had a partnership culture that was known to value its clients. But when the financial crisis hit in 2008 and Goldman Sachs emerged relatively unscathed, its public image took a large blow as people questioned the inner workings of the bank. To address the situation, Goldman Sachs CEO Lloyd Blankfein called for the creation of the Business Standards Committee (BSC) to carry out a rigorous introspection of the firm. This case explores the reactions of the executives at the bank over the short- and medium-term to public accusations and scrutiny and whether the implemented solutions devised by the BSC are sustainable. It details the themes of individual and collective accountability, reputational awareness, and client care.
Keywords:
Brand image, Brand management, Business ethics, Finance, International Financial Reporting Standards, Marketing, Goldman Sachs Anchoring Standards after the Financial Crisise Case Solution

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