Case Study Analysis and Solutions

Case ID: 313095

Abstract:
Case Solution & Analysis for Grupo ABC and Nizan Guanaes's Path from Brazil to the World by Rosabeth Moss Kanter, Gustavo A. Herrero, Ricardo Reisen de Pinho
Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the top 10 by 2015. Grupo ABC thrived by identifying national (Brazilian) challenges and incorporating them in creative messages. Guanaes steered the group toward thinking big while acting locally, tackling societal challenges and building partnerships, as he entered the world stage; serving as an informal ambassador for Brazil; playing important roles in international forums as the Clinton Global Initiative, UNESCO, and the Cannes Lions Advertising Festival. Guanaes needed to determine the best growth strategy, how to seize opportunities, and/or how to adapt to meet his ambitious goal.

Keywords:
Advertising, Cross functional management, Execution, Financial crisis, General management, Global business, Incubators, International business, Management, Market opportunities, Social Security, Strategy, Grupo ABC and Nizan Guanaes's Path from Brazil to the World Case Solution

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