Case Study Analysis and Solutions

Case ID: 515009

Abstract:
Case Solution & Analysis for Marketing Marijuana in Colorado by John A. Quelch, David Lane
The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case permits an assessment of marijuana regulatory initiatives, at both the state and federal levels, and invites an appraisal of the current and prospective evolution of the marijuana market, in Colorado and nationally.

Keywords:
Commodities, Consumers, Distribution, Entrepreneurs, Entrepreneurship, Marketing, Public health, Society and business relations, Marketing Marijuana in Colorado Case Solution

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