Case Study Analysis and Solutions

Case ID: 915001

Abstract:
Case Solution & Analysis for Pivots and Incentives at LevelUp by Benjamin Edelman, Karen L. Webster
LevelUp's mobile payments service lets users scan a smartphone barcode rather than swype a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to accelerate deployment at reasonable cost.

Keywords:
Competitive strategy, Credit cards, Electronic data interchange, Entrepreneurship, Marketing, Networks, Product positioning, Smartphones, Strategy, Technology, Pivots and Incentives at LevelUp Case Solution

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