Case ID: 915002
Abstract:
Case
Solution & Analysis for Reinventing Retail: ShopRunner's Network Bet by Benjamin Edelman, Karen L. Webster
ShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price ShopRunner's offering. Meanwhile, an investment from Alibaba presents new opportunities in China but risks distraction from the core business.
Keywords:
Global business, Information technology, Marketing channels, Reinventing Retail ShopRunner's Network Bet Case
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