Case Study Analysis and Solutions

Simulation ID: 7015

Abstract:
Simulation Solution for Strategic Innovation Simulation: Back Bay Battery (v2) by Clayton M. Christensen; Willy Shih
In this single-player simulation, students play the role of a business unit manager at a battery company facing the classic Innovator's Dilemma. Students have to manage R&D investment tradeoffs between the unit's existing battery technology versus investing in a new, potentially disruptive battery technology. Over the course of eight simulated years, students must address a number of challenges including the timing and level of investment across both mature and new businesses, choices regarding market opportunities and inherent product performance characteristics, requirements to meet constraining financial objectives and constant trade-offs between investment options, all in the context of uncertain market information. The entire simulation can be played in 1.5 seat hours, plus debrief. This second release of the web-based Strategic Innovation Simulation: Back Bay Battery combines the proven learning objectives and storyline of the original with an updated user experience and enhanced administrative features.

Keywords:
Competitive strategy, Disruptive innovation, Innovation, Operations management, Product life cycle, R&D, Simulations, Strategy, Technology, Strategic Innovation Simulation Back Bay Battery (v2) Solution

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