Case Study Analysis and Solutions

Case ID: 714428

Abstract:
Case Solution & Analysis for The Rise and Fall of Nokia by Juan Alcacer, Tarun Khanna, Christine Snively
In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers. Apple's 2007 release of its iPhone established an entire new category-the smartphone-immediately popular with users. What were Nokia's missteps over the years? What should Nokia have done differently?

Keywords:
Emerging markets, Smartphones, Strategy, Wireless technologies, The Rise and Fall of Nokia Case Solution

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