Case Study Analysis and Solutions

Case ID: 613069

Abstract:
Case Solution & Analysis for AmTran Technology Ltd. byWilly Shih, Jyun-Cheng Wang, Karen Robinson
As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales, marketing, and product definition work, while eastern companies in Asia like his perform the engineering and manufacturing work. Confronted with commoditization pressure, Wu is presented with the opportunity to license a major TV brand. Is this consistent with his model? The case explores the changes that have taken place in the consumer television receiver market and the challenges faced by leaders of the analog market like Sony. It is intended for use with the technical note, "Competency-destroying Technology Transitions: Why the Transition to Digital is Particularly Challenging,"

Keywords:
Adoption, Business growth, Business strategies, Competitive strategy, Design, Economics, Global business, Growth, Growth strategy, Innovation, International business, Leadership, Management, Modularity, Product design, Product development, Products, Strategy, Supply chain management, Technology, Television, AmTran Technology Ltd. Case Solution

Click Here to place your order

OR

Contact us directly at ordercasesolutions@gmail.com if you want to solve the above case.