Case ID: 512082
Abstract:
Case
Solution & Analysis for Bank of America: Mobile Banking (Abridged) by Sunil Gupta, Michael Norris
In January 2010, Bank of America is discussing their future mobile strategy. Should the company add complexity to their app, design multiple apps for business segments, or expand into other mobile channels?
Keywords:
Commercial banks, Disruptive innovation, International business, Internet, Internet marketing, Marketing, Technology, Technology adoption lifecycle, Bank of America Mobile Banking Abridged
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