Case ID: 212030
Abstract:
Case
Solution & Analysis for China Life: Microinsurance for the Poor by Shawn Cole, Lilei Xu
China Life must decide whether to accept the government's "invitation" to develop a microinsurance product for the rural poor. Can it be done profitably?
Keywords:
Behavioral finance, Developing countries, Distribution, Personal finance, Risk, Social enterprise, China Life Microinsurance for the Poor
Case
Solution
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