Case Study Analysis and Solutions

Case ID: 913402

Abstract:
Case Solution & Analysis for Domaines Barons de Rothschild (Lafite): Plus ca change... by Ray A. Goldberg, Arthur I Segel, Elie Ofek, Carin-Isabel Knoop
For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs,and reaches out to new areas such as China and begins to take a more active interest in the world's number one market- the United States.

Keywords:
Agricultural cooperatives, Expansion, General management, Global business, International business, Market entry, Marketing strategy, Organizational culture, Strategy, U.S. Food and Drug Administration, Domaines Barons de Rothschild (Lafite) Plus ca change Case Solution

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