Case Study Analysis and Solutions

Case ID: 813062

Abstract:
Case Solution & Analysis for Intuit Inc.: Project AgriNova by Thomas R. Eisenmann, Tanya Bijlani
In late 2008, a team from Intuit's office in Bangalore, India is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India.The case describes the structure of Indian agriculture and the problems experienced by farmers, who were often exploited by middlemen who entered into obtuse private arrangements with wholesale buyers. After five weeks of research, the team concludes that the opportunity warrants further exploration. The question is, what should they do next?

Keywords:
Agricultural cooperatives, Corporate ventures, Entrepreneurial management, Entrepreneurs, Entrepreneurship, Information management, Information technology, Organizational culture, R&D, Technology, Intuit Inc. Project AgriNova Case Solution

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