Case Study Analysis and Solutions

Case ID: 613004

Abstract:
Case Solution & Analysis for LEGO by Jan W. Rivkin, Stefan Thomke, Daniela Beyersdorfer
LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find the right balance among growing through innovation, staying true to its core, and controlling operational complexity.
Keywords:
Change management, Competitive strategy, Innovation, Management, Operations management, Organizational change, Organizational transformations, Product adaptation, Strategy, Transformations, LEGO Case Solution

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