Case Study Analysis and Solutions

Case ID: 512010

Abstract:
Case Solution & Analysis for Mekanism: Engineering Viral Marketing by Thales S. Teixeira, Alison Caverly
The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in part due to the rise of viral marketing as a promising promotion tool for advertisers to reach and engage with consumers cheaply and quickly via word-of-mouth. Mekanism's president is contemplating expanding its services to other advertising content and media (e.g., televison, print, online) in effect becoming a full-service ad agency. This case is intended to discuss whether Mekanism should 'evolve' into an ad agency or keep focused on producing and distributing viral marketing content.

Keywords:
Advertising, Advertising media, Barriers to entry, Cause marketing, Competitive strategy, Core competencies, Disruptive innovation, Execution, Expansion, Growth strategy, Marketing, Media relations, Online media, Revenue growth, Videos, Viral marketing, Mekanism Engineering Viral Marketing Case Solution

Click Here to place your order

OR

Contact us directly at ordercasesolutions@gmail.com if you want to solve the above case.