Case ID: 812040
Abstract:
Case
Solution & Analysis for Moda Operandi: A New Style of Fashion Retail by Mukti Khaire
Moda Operandi is a startup in the fashion industry. The firm organizes
online trunk shows of designers' collections, allowing its members to
directly order clothes from the collections shown in Fashion Weeks all
over the world. Moda Operandi conveys the preorders to the designers and
the members receive their clothes six months later. The founders of
Moda Operandi - Aslaug Magnusdottir and Lauren Santo Domingo - believe
that the firm has the potential to address and eliminate inefficiencies
in the fashion industry. While the founders plan to include editorial
content on the site, the question is - can Moda Operandi succeed despite
removing an essential piece of the fashion industry?
Keywords:
Design, Distribution, Distribution channels, Entrepreneurship, Groupware, Incubators, Internet, Netiquette, Retail, Start-ups, Moda Operandi A New Style of Fashion Retail
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