Case Study Analysis and Solutions

Case ID: 813085

Abstract:
Case Solution & Analysis for MuMate by Thomas R. Eisenmann, Alex Godden
MuMate, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early history, business model, and factors that have fueled its rapid recent growth. As the case ends, the cofounders are debating whether to raise funds from VCs, angels, or asset-based lenders. The cofounders share their concerns about valuation and whether investors will seek to change the company's strategy and organizational culture.

Keywords:
Capital, Cross functional management, Entrepreneurs, Entrepreneurship, Expansion, Food assistance, Global corporate cultures, Incubators, Management, Negotiation, Organizational culture, Social Security, Start-ups, U.S. Food and Drug Administration, Valuation, Venture capital, Venture capital investors, Zero sum negotiations, MuMate Case Solution

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