Case Study Analysis and Solutions

Case ID: 812047

Abstract:
Case Solution & Analysis for Paddle8: Painting a New Picture of the Art Market by Mukti Khaire
The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with well-known galleries to offer art works from their collections for sale on the Paddle8 website to carefully selected, globally-dispersed members. The firm aims to help galleries overcome their geographic limitations and to make art more accessible to a wide range of new collectors with the help of its technology platform. The question is: will this succeed in the context of the art market where exclusive access is a prime driver of value?

Keywords:
Business plans, Corporate social entrepreneurship, Entrepreneurship, Internet, Start-ups, Trade, Web technology, Paddle8 Painting a New Picture of the Art Market Case Solution

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