Case Study Analysis and Solutions

Case ID: 512011

Abstract:
Case Solution & Analysis for Pepsi-Lipton Brisk by Thales S. Teixeira, Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads and social) media.

Keywords:
Advertising, Advertising campaigns, Advertising media, Budgeting, Budgets, Cause marketing, Consumer behavior, Decision making, Food assistance, Marketing, Marketing channels, Marketing communications, Media selection, Personal effectiveness, Resouce allocation, Resource allocation, Social responsibility, Viral marketing, Pepsi-Lipton Brisk Case Solution

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