Case ID: 712447
Abstract:
Case
Solution & Analysis for Social Strategy at American Express by Mikolaj Jan Piskorski; David Chen
American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and asks them to pick one.
Keywords:
Business to consumer, Competitive advantage, Finance, Social Strategy at American Express
Case
Solution
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