Case ID: 812177
Abstract:
Case
Solution & Analysis for The Atavist: Reinventing the Book by Mukti Khaire, Mary Tripsas
Atavist, a start-up founded by journalists, publishes enhanced ebook singles as well as the software to create enhanced ebooks. The company is currently engaged in both publishing and software development, but as they raise funding and grow, must decide whether to focus on one or the other.
Keywords:
Change management, Computer software, Disruptive innovation, Entrepreneurs, Entrepreneurship, Growth strategy, Innovation, Strategy, Technological change, Technology, The Atavist Reinventing the Book
Case
Solution
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