Case ID: 412056
Abstract:
Case
Solution & Analysis for The Freelancers Union (A) by Michel Anteby, Erin McFee
Sara Horowitz faces a major strategic decision. Founder and CEO of the Freelancers Union, Horowitz has worked tirelessly to operationalize her new mutualist ideals, which comprise collective strength, independence, and shared protections. In 2008, she plans to move the organization into the health insurance industry in an effort to support a multi-generational outlook for the well-being of the union's members. Over the past 17 years, she has worked to create a culture of innovative thinking and member-oriented service. Horowitz sees a more active role in managing the health care of members as the logical next step. As objections from member representatives mount, she and her team must decide how to proceed.
Keywords:
Change management, Human resource management, Labor unions, Organizational development, Organizational structure, Social enterprise, Values, Vision, Visionary management, The Freelancers Union (A)
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