Case ID: 112011
Abstract:
Case
Solution & Analysis for Ultimate Fighting Championship: License to Operate (A) by George Serafeim, Kyle Welch
The case describes the challenges that Ultimate Fighting Championship faced as a result of regulatory opposition and loss of the license to operate. The genesis of the business idea, the subsequent growth, and the fall of the UFC are described. The case concludes with Lorenzo Fertitta deciding whether to invest in the company.
Keywords:
Business ethics, Codes of business ethics, Corporate governance, Foreign investments, Risk, Sustainability, Ultimate Fighting Championship License to Operate (A)
Case
Solution
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