Case Study Analysis and Solutions

Case ID: 413051

Abstract:
Case Solution & Analysis for Warby Parker: Vision of a "Good" Fashion Brand by Christopher Marquis, Laura Velez Villa
In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had articulated a stakeholder-centric model that benefited consumers through high-quality, fashionable, and affordable eyewear: the global community by donating, through sustainable channels, one pair of glasses per every pair sold; employees through a fun culture and inspiring work; and the environment, by becoming carbon neutral. The case covers the decisions that Warby Parker must make at the beginning of its third year of existence as a consequence of growth and in order to avoid losing momentum. Some of the challenges that Warby Parker faced were maintaining the company culture, finding adequate partners to preserve the quality of the "Buy a Pair, Give a Pair" program, and devising an integrated online and offline marketing strategy that fit the brand personality.
Keywords:
Branding, Entrepreneurs, Entrepreneurship, Health, Innovation, Inventions, Management, Marketing, Marketing strategy, Micro organizational behavior, Organizational behavior, Organizational culture, Social responsibility, Strategy, Warby Parker Vision of a Good Fashion Brand Case Solution

Click Here to place your order

OR

Contact us directly at ordercasesolutions@gmail.com if you want to solve the above case.