Case Study Analysis and Solutions

Case ID: 512065

Abstract:
Case Solution & Analysis for What's the Deal with LivingSocial? by Michael I. Norton, Luc Wathieu, Betsy Page Sigman, Marco Bertini
Tim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingSocial's retail partners. In addition, given the rapid growth of the daily deals space and the accompanying proliferation of competitors including Groupon and Amazon.com, the case focuses on the need for constant innovation in product offerings to maintain differentiation from copycats.

Keywords:
Advertising, Brand management, Customer service, Inventory, Market research, Marketing, Sales, What's the Deal with LivingSocial Case Solution

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