Case ID: 711066
Abstract:
Case
Solution & Analysis for A123 Systems: Power. Safety. Life. by Richard H.K. Vietor
A123 Systems, the largest manufacturer of lithium ion batteries in North America, is producing and selling batteries for electric vehicles in China and electric buses in Europe and America. It just opened two plants in Michigan, partially funded by a grant from America's stimulus fund. At the same time, the company is expanding its business in large, grid stabilization systems, in California, Chile and New York. The simultaneous pressures of these two businesses, plus dozens of potential deals pending, are testing the company's management skills, cash reserves and abilities to execute.
Keywords:
Advertising, Business & government relations, Communication skills, Competition, Cross functional management, Diversification, Energy, Entrepreneurship, Financial engineering, Global business, Start-ups, A123 Systems Power Safety Life
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