Case Study Analysis and Solutions

Case ID: 611002

Abstract:
Case Solution & Analysis for Aspen Skiing Company (A) by Michael W. Toffel, Stephanie van Sice
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world-renowned ski resort vulnerable to global climate change, Aspen's activities often garner media attention, which can promote its causes. But these initiatives, which attempt to compel other firms to improve their environmental performance, risk a public relations backlash and charges of "greenwashing," given that Aspen's ski resorts are themselves environmentally intensive operations.

Keywords:
Business & government relations, Environmental protection, Government regulations, Social responsibility, Supply chain management, Aspen Skiing Company (A) Case Solution

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