Case Study Analysis and Solutions

Case ID: 911026

Abstract:
Case Solution & Analysis for Cork'd: Building a Social Network for Wine Lovers by Peter A. Coles
Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have large user bases. How can Cork'd gain traction in this crowded space?

Keywords:
Business plans, Competitive strategy, Entrepreneurship, Networking, Pricing, Social networks, Cork'd Building a Social Network for Wine Lovers Case Solution

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