Case ID: 811065
Abstract:
Case
Solution & Analysis for Dropbox: 'It Just Works' by Thomas R. Eisenmann, Michael Pao, Lauren Barley
Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartphone manufacturers.
Keywords:
Business models, Distribution, Entrepreneurship, Growth strategy, Internet, Product development, Technology, Dropbox It Just Works
Case
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