Case Study Analysis and Solutions

Case ID: 711418

Abstract:
Case Solution & Analysis for foursquare by Mikolaj Jan Piskorski, Thomas R. Eisenmann, Jeffrey J. Bussgang, David Chen
The cofounders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a user's check-ins, shared them with users' friends, and unlocked "Specials" that gave users discounts at nearby locations. Within a year and a half of its founding the company had 45 employees and over 5 million users and was valued in excess of $100 million. However, many competitors, including Facebook, Twitter, and Yelp, developed competitive services requiring foursquare to respond.   

Keywords:
Entrepreneurial management, Entrepreneurship, Internet, Online media, Platforms, Rebates, Retail, Strategy, Web-enabled application, foursquare Case Solution

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