Case Study Analysis and Solutions

Case ID: 711446

Abstract:
Case Solution & Analysis for Gazelle in 2012 by Andrei Hagiu, James Weber
Gazelle has pioneered a reCommerce intermediation model: it buys used electronics from consumers and resells them on eBay or to wholesalers. Going forward, its two main strategic challenges are: 1) deciding how much to rely on partnerships with large retailers for growth; 2) deciding whether to continue as a "merchant," i.e., buying and reselling goods (and thereby taking inventory risk), or to transform itself into a "two-sided platform" connecting sellers and buyers without taking inventory risk.

Keywords:
Business models, Competitive strategy, Economic analysis, Entrepreneurship, Growth strategy, Markets, Partnerships, Retail, Strategic alliances, Strategy, Technology, Gazelle in 2012 Case Solution

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