Case ID: 111026
Abstract:
Case
Solution & Analysis for Google and Earnings Guidance by Francois Brochet, David Kiron
The case explores Google's communication strategy with Wall Street analysts. In particular, the case focuses on Google's commitment to a no-guidance policy and provides an overview of guidance practice among major U.S. companies.
Keywords:
Communication strategy, Earnings, Global business, Mission statements, Sarbanes-Oxley Act, Shareholder relations, Values, Google and Earnings Guidance
Case
Solution
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