Case Study Analysis and Solutions

Case ID: 511094

Abstract:
Case Solution & Analysis for Groupon by Sunil Gupta, Ray Weaver, Dharmishta Rood
This case is set in early 2011, after a period of incredible customer and revenue growth for Groupon. Reviewing Groupon's rise, the case explores whether Groupon promotions are really good for local merchants, whether it can continue to thrive amidst increasingly intense competition, and the key reasons for the company's remarkable early success.

Keywords:
Budgeting, Budgets, Competitive strategy, Customer profitability, Customer service, Customers, Entrepreneurial management, Entrepreneurship, Growth, Marketing, Marketing channels, Sales promotions, Technology, Value creation, Groupon Case Solution

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