Case Study Analysis and Solutions

Case ID: 711017

Abstract:
Case Solution & Analysis for Hollywood in India: Protecting Intellectual Property (A) by Lakshmi Iyer, Namrata Arora
In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in Indian and international markets. What strategies should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy initiatives? Should releases be restricted only to more secure digital screens? Should the company be concerned about the frequent comparisons of the movie with Forrest Gump, in light of several recent cases of Hollywood studios suing Bollywood producers for plagiarism?

Keywords:
Crime, Intellectual capital, Hollywood in India Protecting Intellectual Property (A) Case Solution

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