Case Study Analysis and Solutions

Case ID: 511070

Abstract:
Case Solution & Analysis for Kepak and the Future of the Irish Beef Industry by David E. Bell, Damien P. McLoughlin, Mary Shelman
As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the country could significantly grow exports. However, the beef industry is suffering from overcapacity and from an inefficient farming structure. CEO John Horgan is considering the best way to position Kepak for success, including the possibility of an umbrella Irish beef brand, opportunities for "co-opetition" within the industry, and how to expand the firm's successful convenience foods business to more countries.

Keywords:
Competitive strategy, Government policy, Marketing, Kepak and the Future of the Irish Beef Industry Case Solution

Click Here to place your order

OR

Contact us directly at ordercasesolutions@gmail.com if you want to solve the above case.