Case Study Analysis and Solutions

Case ID: 111040

Abstract:
Case Solution & Analysis for Liza Davis and the Bargain Hunting Customer by F. Asis Martinez-Jerez, Lisa Brem
Liza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast growing bargain hunter segment or hold the line on price discounts to preserve its brand image? Customer profitability calculations show that the bargain hunting customer loses money--does that mean the company should ignore this customer in favor of full-price shoppers?

Keywords:
Activity-based costing, Breakeven analysis, Competitive strategy, Costs, Crisis management, Customer profitability, Customer relationship management, Execution, Financial crisis, Incubators, Loyalty, Net profit, Product positioning, Social Security, Value chains, Liza Davis and the Bargain Hunting Customer Case Solution

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