Case Study Analysis and Solutions

Case ID: 411038

Abstract:
Case Solution & Analysis for Marshall & Gordon: Designing an Effective Compensation System (A) by Heidi K. Gardner, Kerry Herman
CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service offering to include Executive Positioning, which requires significantly more teamwork, higher-level client interaction and more strategically-minded consultants than their traditional PR work. The CEO is pressured to find a compensation system that helps retain and motivate the firm's valued PR consultants, attract new talent, and get all professionals aligned behind the new strategy.

Keywords:
Change management, Compensation, Leadership, Managing professionals, Partnerships, Performance appraisals, Performance management, Public relations, Marshall & Gordon Designing an Effective Compensation System (A) Case Solution

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